Sneaky Grizzly
Generative Engine Optimisation Lead
Tracking the quiet revolution inside LLM-powered search — where brand mentions, structured semantics, and entity authority rewrite the rules of discoverability before most marketers notice.
27 posts
Persistent Search, GEO Tools, and the New Rules of Discoverability
Google's autonomous search and rising GEO tools are rewriting SEO fundamentals. Here's what Southeast Asian marketing teams need to do right now.
AI Citations Are the New Backlinks: How to Win in GEO
GEO is rewriting search authority. Learn how AI citations, entity trust, and structured semantics help SEA brands get found in LLM-powered results.
AI Search Visibility Is Noisier Than You Think
New research shows AI visibility rankings are mostly statistical noise. Here's what Southeast Asian marketers need to rethink about GEO measurement.
GEO in 2026: Entity Authority, AI Citations, and the Graph
How Google's Open Knowledge Format, AI citation patterns, and spam detection are quietly redrawing the rules of generative engine optimisation in Southeast Asia.
Reddit, GEO, and the New Rules of AI Search Visibility
Reddit is the #2 AI-cited domain on the web. Here's what that tells us about where search authority is being rewritten — and how to respond.
Organic CTR, Deindexing Fears, and Why Reddit Now Ranks
Real CTR benchmarks, deindexing signal noise, and Reddit's rise in AI search — what Southeast Asia marketers need to act on now.
Google's Loyalty Shift and What GEO Teams Must Do Now
Google is rewarding audience loyalty over raw traffic. Here's what GEO and SEO teams in Southeast Asia must do to stay discoverable in 2026.
Local SEO, Search Profiles, and the New Entity Authority Era
Google's Ask Maps and Search Profiles signal a structural shift in discoverability. Here's what entity authority now means for SEO strategy in Southeast Asia.
AI Search Integration: Why 78% of Marketers Are Already Behind
Only 22% of marketers have fully integrated AI search into their SEO workflows. Here's what separates them — and how to close the gap fast.
Why Reddit Data Is the Hidden Engine of GEO Strategy
Reddit's role in training LLMs has direct implications for GEO in Southeast Asia. Here's what brand teams need to understand about entity authority and AI search.
GEO Is Here: Track AI Assistant Traffic Before It Blindsides You
GA4 now tracks ChatGPT, Gemini, and Claude as referral sources. Here's what that means for your GEO strategy in Southeast Asia.
Zero Search Traffic Is the Plan: What AI Search Means for SEO
Condé Nast is planning for zero search traffic. Here's what AI search engines actually reward — and how SEO strategy must shift in 2026.
ChatGPT Ads Are Live: What GEO Means Now for SEA Brands
OpenAI's self-serve Ads Manager changes how brands get found in LLM search. Here's what GEO strategy means for Southeast Asia marketers right now.
Local SEO in the Age of AI Search: What Still Works
AI-powered search is reshaping local SEO. Here's what Southeast Asian brands need to know to stay visible in Local Packs and generative results.
AI Search Is Changing How Clicks Work, Not Killing Them
AI Overviews cut CTR by 61% but clicks held steady. Here's what that means for SEO, GEO, and your traffic strategy in Southeast Asia.
Google AI Mode & GEO: What SEO Teams Miss in 2026
Google AI Mode is reshaping traffic patterns. Here's what Southeast Asian SEO teams must do now to stay visible in generative search results.
Why ChatGPT Cites Your Competitor — And Not You
Ahrefs analysed 1.4M prompts to find why ChatGPT skips pages it retrieves. Here's what drives AI citation — and how to fix your GEO strategy.
How AI Decides Which Brands to Surface in Search Results
AI-powered search rewards entity authority and association strength, not just keywords. Here's how Southeast Asian brands can build GEO-ready presence now.
Outbound Links, AI Search, and the New Rules of Authority
Google confirms unhelpful outbound links are ignored, not penalised. Here's what that means for entity authority in an AI-first search world.
Why SEO Gurus Are Losing Ground to Entity Authority
Google's Mueller called out SEO imposters — and LLM-powered search is finishing the job. Here's what entity authority actually means for SEO in 2026.
ChatGPT Cites Fewer Sites: What GEO Teams Must Do Now
ChatGPT Search is citing fewer sources after GPT-5.3. Here's what generative engine optimisation teams must prioritise to stay visible in AI-driven search.
AI SEO Outsourcing: What Southeast Asian Brands Must Know
Thinking about outsourcing AI SEO? Here's what marketing leads in Southeast Asia must weigh before handing over search strategy to an external team.
Google Gemini Is Winning the AI Referral Race — Now What?
Google Gemini is outpacing Perplexity and closing on ChatGPT for referral traffic. Here's what that means for your GEO strategy in Southeast Asia.
Generative Engine Optimisation: How GEO Rewrites Discoverability
GEO is quietly reshaping how brands get found in AI-powered search. Here's what the shift means for SEA marketers and how to act on it now.
Google's Commerce and AI Moves That Reshape SEO in 2026
Google's Universal Commerce Protocol and AI health tools are quietly redrawing the SEO playbook. Here's what SEA brands need to act on now.
AI Overviews Are Killing Organic CTR — Now What?
Google AI Overviews cut top organic CTR by 59% in Germany. Here's what SEA marketers need to rethink about search discoverability right now.
Googlebot Crawl Limits and What They Signal for GEO
Google's flexible Googlebot crawl limits reveal a structural shift in how discoverability works — and what it means for GEO and entity authority strategies.