Why Cross-Merchant Data Is Retail Media's Real Moat
PayPal Ads sits across 25B transactions and 400M accounts. Here's why cross-merchant data changes the retail media ROI conversation entirely.
DOOH, Retail Media, and the World Cup Attention Grab
How brands like Home Depot are activating retail media and DOOH for the World Cup — and what Southeast Asian marketers can borrow from their playbook.
Retail Media's Quiet Land Grab in Streaming Ad Tech
Walmart's acquisition of Vibe.co signals a structural shift in who owns video ad infrastructure. Here's what it means for brands in Southeast Asia.
Walmart's Vibe Deal Rewrites the Retail Media Ad Stack
Walmart's $1.4B acquisition of Vibe.co signals a structural shift in retail media. Here's what it means for ad stack strategy in Southeast Asia.
Walmart, Forbes, and the New Rules of Programmatic Reach
Walmart buys Vibe.co, Forbes bets on creators — two moves rewriting who controls programmatic reach and SMB access to CTV in 2026.
Walled Gardens, Creator Deals, and the MarTech Rethink
Amazon's quiet use of third-party ad sellers and Target's creator program overhaul signal a MarTech stack rethink brands in Southeast Asia can't ignore.
Retail Media Incrementality: Why ROAS Is Lying to You
ROAS makes every retail media campaign look good. Here's why incrementality measurement is the only metric that actually tells you if your spend is working.
Attribution Honesty: Why Ad Platforms Can't Mark Their Own Exams
Snap's Unified Attribution move signals a wider reckoning. Here's what SEA marketers should demand from platform measurement in 2026.
SKU-Level YouTube Ads and Programmatic DOOH: Signal Over Noise
Kroger x Google's SKU-level YouTube measurement and Open Media's DOOH programmatic push signal a new era of full-funnel attribution. Here's what SEA media teams should act on.