creator economy media strategy adtech influencer marketing programmatic
Unilever's 50,000-Creator World Cup Bet Rewrites Media Scale
Unilever activated 50,000 creators for the World Cup. Here's what that scale means for media buying, brand safety, and AdTech infrastructure in 2026.
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programmatic DSP identity resolution media strategy adtech
DSPs Are Becoming Publishers. What Does That Mean for Your Media Mix?
Viant's publisher data tools signal a structural shift in adtech. Here's what Southeast Asian media teams need to know before the playbooks are rewritten.
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Amazon Ads walled gardens advertiser boycott AdTech media strategy
Amazon Ad Boycott: What Walled Gardens Owe Advertisers
Amazon faces an advertiser boycott that reveals a deeper question: who actually holds power in walled garden ad ecosystems? A MarTech read for SEA brands.
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