AI Agents in Production: Why Live Data Beats Lab Scores
Snowflake's Cortex agent evals give you a grade. Live traffic gives you the truth. Here's how to build evaluation discipline that scales in production.
AI Agent Monitoring: The Data Pipeline Blind Spot Costing You Trust
AI agents are shipping to production with a silent monitoring gap. Here's what first-party data teams in Southeast Asia need to fix before it breaks trust.
Why Your Conversion Data Has a 40% Blind Spot in 2026
Pixel-only tracking loses 30–40% of conversions. Here's how to close the measurement gap and prove social media's real value to stakeholders.
Why Channel-Centric Data Is Costing You Customer Moments
Channel-siloed data misses how customers actually behave. Here's how moment-centric data architecture closes the gap — and builds first-party trust at scale.
Open-Source MMM Is Quietly Ending Vendor Lock-In in SEA
Open-source Bayesian MMM and first-party data are reshaping marketing measurement in Southeast Asia. Here's what marketing teams need to act on now.