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Google's Ad Empire Is Shifting — What That Means for Your Stack
Google's ad business is evolving fast. Here's what Alphabet's Q2 earnings, the W3C Attribution API debate, and Unilever's new CDTO mean for your MarTech stack.
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Google's 80% Sales Lift Claim and the AI Ads Reality Check
Google claims AI-powered ads lift online sales by 80% for some brands. Here's what Southeast Asian marketing teams should actually believe — and act on.
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Google's AI Ad Claims and the Programmatic Trust Deficit
Google claims AI-powered ads lift sales by 80%. But as the programmatic supply chain frays, smart brands are asking who's actually capturing that value.
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