first-party data data quality AI agents data modelling recommendation systems
Why Your AI Agents Keep Failing: Fix the Data Model First
AI proof of concepts work. Production doesn't. Here's why bad data models — not bad models — are killing first-party data programmes across Southeast Asia.
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customer engagement data modelling CEP predictive analytics SEA marketing
Why Your CEP Is Lying to You About Zero-Value Customers
Most engagement platforms misread silent customers as disengaged. Two-stage hurdle models fix that — and change who you target and when.
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