CTV advertising contextual targeting AdTech performance marketing cookieless
Content Context Is the New Targeting Signal for CTV Ads
As cookieless targeting matures, CTV buyers are finding that content context drives performance as powerfully as audience data. Here's what that means for SEA.
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identity data martech adtech CTV advertising audience targeting
Identity Stack Disruption: What LiveRamp's Exit Means for Brands
Publicis is acquiring LiveRamp. Here's what that means for your identity data strategy — and which martech shifts deserve your attention right now.
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CTV advertising ad transparency AdTech media measurement programmatic
CTV Ad Transparency: Why Your Platform Is Hiding Your Data
CTV ad platforms obscure performance data from brands. Here's what's really happening—and how to demand the transparency your media spend deserves.
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identity resolution CTV advertising AI agents audience extension AdTech
Pinterest on CTV and Brand Agents: Identity Infrastructure Is Shifting
Pinterest's CTV audience extension and Dappier's brand agents signal a structural shift in how identity and inventory connect. Here's what it means for SEA brands.
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